Always ask 3 questions…

I consider myself a lucky guy, I love to travel and I love to talk and I get to do both in my day job. This means I get to meet a lot of customers in a lot of countries around the world, I’m always briefed by the account teams but I’ve found that the best way for me to understand who I’m talking to, what they care about and how they currently perceive us is to ask three questions.

Here are my three questions, maybe you can try them out the next time you meet a new customer and let me know what answers you get, I’m always fascinated by how people perceive the value of what we do.

Oh and try not to get distracted by the woman that video bombs me 52 seconds in, I think she barely noticed she was on camera 😉