A place for my thoughts…
IT is in a constant state of evolution, new technologies emerge, new applications are born, new capabilities are required by the business and increasingly users have options, more than they’ve ever had before. For me the ‘Dropbox’ phenomenon was a significant catalyst for major change, something so simple, file sharing, that was it, no more and no less, yet IT[…]
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I consider myself a lucky guy, I love to travel and I love to talk and I get to do both in my day job. This means I get to meet a lot of customers in a lot of countries around the world, I’m always briefed by the account teams but I’ve found that the best way for me to[…]
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I’ve had the privilege to deliver one of the Keynote talks at NetApp’s Insight event in EMEA for several years now, this year I was delighted to be asked to speak at the US event in Las Vegas too. I attended one of the first of these events when it was run back in 2003, I worked for a NetApp[…]
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I’m often asked for an ‘Elevator Pitch’ on what it is that NetApp do, usually the person asking knows that NetApp is a storage company, what they’re asking is more to try and establish what value it is that we offer over and above other storage companies. You’d think that something as short as an elevator pitch would be easy,[…]
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