I’m often asked for an ‘Elevator Pitch’ on what it is that NetApp do, usually the person asking knows that NetApp is a storage company, what they’re asking is more to try and establish what value it is that we offer over and above other storage companies. You’d think that something as short as an elevator pitch would be easy, but the whole idea is to condense a lot of information into maybe a 60 second statement and I’ve seen a lot of people really struggle with this.

A link to a ppt slide to support this pitch is here and a video of my Elevator Pitch is below, its served me well