After 15 years working for NetApp I decided I wanted to write a book on my experiences during this time, it’s a bit of a ‘history of NetApp’ and the changing industry. I hope you enjoy it!
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Latest Posts
They don’t want to see the marketing slides
How many times have you been asked to prepare for a meeting and been told this? I always find this an interesting comment, and I’ll be frank with you that I do get this during meetings or presentations that I deliver so I think it’s something worth exploring in a little more detail. What are some of the reasons as[…]
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Tech companies should always start by asking WHY?
When you’re building a product or solution then you have to start with the reason why you are building it and this has to encompass the value that it brings to the people you’re going to sell it to and the value that it’ll bring to you as the company selling it. And this is what I don’t really see[…]
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What is a Digital Human?
That was the first thought on my mind when I had the opportunity to meet with 3Lateral in Serbia, the next thought was how could we at NetApp help to bring this to life by working to build 3Lateral’s data fabric. 3Lateral Studio is built around a passion for creating characters and creatures, the team there are focused on acquiring[…]
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Increasing your impact in virtual events
If your calendar is now like mine then every face to face meeting, group presentation and event just became a webex, zoom, skype or teams session. How do you keep people engaged and ensure they participate? Clearly some of these work better for small groups and others for larger audiences but hopefully it gives you some ideas to try out.[…]
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If it doesn’t connect to, or integrate with the cloud, you shouldn’t buy it
According to the latest ESG research 97% of companies are already either using cloud or have active plans in place to start using the cloud, regardless of what your position is within your companies IT operations you have to ask the question as to how any technology that you buy will enable you to connect to or integrate with the[…]
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Who are you and why should I care?
It’s a fair question and when I think about many of the meetings I have, when you cut to the heart of what the person that I’m meeting with is actually thinking then on many occassions this is probably it. So who are we and why should you care? NetApp is a Hybrid Cloud Data Services company, we enable companies[…]
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What I’ve learnt from public speaking
I was recently asked for some of the lessons I’ve learnt, or guidelines I follow when I’m getting ready for a talk. After sharing them I was asked if I would consider sharing them more broadly, so I decided I’d put them here on my blog. Never break a speaking slot down into the number of slides you think you[…]
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Am I ‘ever trapped’ with my storage investment?
Are you thinking about buying into one of these ‘storage forever’ programs? You know the ones, buy now with 6 years gold support and get free controllers or credits in 3 years’ time. You could be paying more and getting trapped into upgrades that offer little to no performance improvements. The performance results in the LinkedIn post from John Martin[…]
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How little IT users consider IT costs
This is probably a familiar story, a while back now someone had the great idea of creating a new corporate powerpoint slide deck with around 100 different slides of various shapes and formats as Master Slides for you to choose from. In my experience the problem is that most people have no idea what Master Slides are or how they[…]
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