Stop ending with a Thank You

Thank you for taking the time to read this post. You’ve finally got the meeting, you’ve spent hours preparing the presentation, working out all the angles trying to pre-empt any questions that could come your way, you’ve researched the customer, you think you know what many of their challenges are and you’ve got all of this into your slides. You[…]

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Pets, Cattle, Insects and the Fabric of life

I’ve been thinking about this a lot recently, I have always associated the ‘Pets to Cattle’ analogy with the move from Physical to Virtual servers and the increasing number of these needed as the number of applications a business supports grows. For those of you that haven’t heard the analogy, it goes something like this… Before virtualisation we used to[…]

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What is your Data Amplification Ratio (DAR)?

It’s time to think differently about how you measure the efficiency of your Data and the technology that underpins it! For many years we Storage Vendors have continuously challenged each other for supremacy in the amount of Storage efficiency that we could give you, starting with SnapShots as a way of reducing backup overheads, then on to Deduplication, Compression, Compaction,[…]

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Tell me a Story

From the earliest years of our lives we are entertained by stories, from the books that our parents read to us as children to the wonderful films created by the entertainment industry. They engage us, enthral us and often leave a lasting impression on us. The best advice I can give you if you’re thinking about a talk or presentation[…]

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Data Visionaries Wanted!

I saw this slide the other day presented by one of our Chief Architects, he was discussing how the relative importance of Infrastructure, Applications and Data has changed over time and how this will continue to change into the future, it made me realise very clearly that as the bubbles grow and shrink so does the importance of the conversation.[…]

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