Tech companies should always start by asking WHY?

Posted on April 6, 2020April 6, 2020 by Matt

When you’re building a product or solution then you have to start with the reason why you are building it and this has to encompass the value that it brings to the people you’re going to sell it t... Read More

What is a Digital Human?

Posted on March 27, 2020March 27, 2020 by Matt

That was the first thought on my mind when I had the opportunity to meet with 3Lateral in Serbia, the next thought was how could we at NetApp help to bring this to life by working to build 3Lateral... Read More

Am I ‘ever trapped’ with my storage investment?

Posted on August 8, 2019August 12, 2019 by Matt

Are you thinking about buying into one of these ‘storage forever’ programs? You know the ones, buy now with 6 years gold support and get free controllers or credits in 3 years’ time. You could b... Read More

With Data, what’s above it and below it really matters!

Posted on April 26, 2019June 18, 2019 by Matt

If you aren’t aware of the capabilities below your Data then you may be missing out on huge opportunities above it. I remember many years ago NetApp used to describe ourselves as a Data Manageme... Read More

Changing demands and expectations – talking SMAC

Posted on February 20, 2019February 20, 2019 by Matt

Just as interesting to me as technology progress is the pace of change that we see because of the impact of mobile technologies, social tools and the acceleration in the pace of life. My talk at a rec... Read More

Are you Cloud first! or Cloud first?

Posted on September 19, 2018September 19, 2018 by Matt

It’s funny how something as simple as punctuation can fundamentally change an idea, an approach or a strategy. Looking back a few years ago then it definitely felt like most companies strategy w... Read More

Pets, Cattle, Insects and the Fabric of life

Posted on March 20, 2018March 20, 2018 by Matt

I’ve been thinking about this a lot recently, I have always associated the ‘Pets to Cattle’ analogy with the move from Physical to Virtual servers and the increasing number of these ... Read More

NetApp Insight 2017 – Farewell Berlin

Posted on November 16, 2017December 15, 2017 by Matt

Four years ago we began the first chapter of our story in Berlin, today we close the book and the Insight train rolls on to its next destination, and the first chapter for a new book in Barcelona. Net... Read More

The future is a fabric – look at Sonos for a clue

Posted on September 29, 2017September 30, 2017 by Matt

I like music, always have, but I’m no audiophile, I guess few people really are nowadays, but I do like listening to a wide variety of loud music and VERY loud films Buying the components Growing up... Read More

Data Visionaries Wanted!

Posted on June 6, 2017June 22, 2017 by Matt

I saw this slide the other day presented by one of our Chief Architects, he was discussing how the relative importance of Infrastructure, Applications and Data has changed over time and how this will ... Read More

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Watts Innovating

A place for my thoughts…

Tag: NetApp