Are you Cloud first! or Cloud first?

Posted on September 19, 2018September 19, 2018 by Matt

It’s funny how something as simple as punctuation can fundamentally change an idea, an approach or a strategy. Looking back a few years ago then it definitely felt like most companies strategy w... Read More

The hidden data danger of the ‘Connected’ car

Posted on July 21, 2018July 21, 2018 by Matt

You’ve bought your lovely used car, did you even think about who has access to all the data and the online controls for it, did you even know these features existed? I recently decided to buy my... Read More

Is it finally time to ditch PowerPoint?

Posted on July 6, 2018July 6, 2018 by Matt

In this age people want to see things not just be told about them Think of the last time you bought something, a TV, a Car, in fact pretty much anything, did the sales person go through a powerpoint p... Read More

NetApp in two minutes – my elevator pitch

Posted on June 1, 2018June 1, 2018 by Matt

We’ve changed! I can almost guarantee that if I asked you who NetApp are then you’d probably think Storage Company, maybe Filers, maybe Network Attached Storage. We are so much more, here&... Read More

Stop ending with a Thank You

Posted on April 18, 2018June 10, 2018 by Matt

Thank you for taking the time to read this post. You’ve finally got the meeting, you’ve spent hours preparing the presentation, working out all the angles trying to pre-empt any questions ... Read More

Pets, Cattle, Insects and the Fabric of life

Posted on March 20, 2018March 20, 2018 by Matt

I’ve been thinking about this a lot recently, I have always associated the ‘Pets to Cattle’ analogy with the move from Physical to Virtual servers and the increasing number of these ... Read More

What is your Data Amplification Ratio (DAR)?

Posted on January 17, 2018August 3, 2018 by Matt

It’s time to think differently about how you measure the efficiency of your Data and the technology that underpins it! For many years we Storage Vendors have continuously challenged each other f... Read More

NetApp Insight 2017 – Farewell Berlin

Posted on November 16, 2017December 15, 2017 by Matt

Four years ago we began the first chapter of our story in Berlin, today we close the book and the Insight train rolls on to its next destination, and the first chapter for a new book in Barcelona. Net... Read More

The future is a fabric – look at Sonos for a clue

Posted on September 29, 2017September 30, 2017 by Matt

I like music, always have, but I’m no audiophile, I guess few people really are nowadays, but I do like listening to a wide variety of loud music and VERY loud films Buying the components Growing up... Read More

Tell me a Story

Posted on July 25, 2017July 25, 2017 by Matt

From the earliest years of our lives we are entertained by stories, from the books that our parents read to us as children to the wonderful films created by the entertainment industry. They engage us,... Read More

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Watts Innovating

A place for my thoughts…