My book, The Third Wave
After 15 years working for NetApp I decided I wanted to write a book on my experiences during this time, it’s a bit of a ‘history of NetApp’ and the changing industry. I hope you enjoy it!...
Read More
They don’t want to see the marketing slides
How many times have you been asked to prepare for a meeting and been told this? I always find this an interesting comment, and I’ll be frank with you that I do get this during meetings or presen...
Read More
Tech companies should always start by asking WHY?
When you’re building a product or solution then you have to start with the reason why you are building it and this has to encompass the value that it brings to the people you’re going to sell it t...
Read More
What is a Digital Human?
That was the first thought on my mind when I had the opportunity to meet with 3Lateral in Serbia, the next thought was how could we at NetApp help to bring this to life by working to build 3Lateral...
Read More
Increasing your impact in virtual events
If your calendar is now like mine then every face to face meeting, group presentation and event just became a webex, zoom, skype or teams session. How do you keep people engaged and ensure they partic...
Read More
If it doesn’t connect to, or integrate with the cloud, you shouldn’t buy it
According to the latest ESG research 97% of companies are already either using cloud or have active plans in place to start using the cloud, regardless of what your position is within your companies I...
Read More
Who are you and why should I care?
It’s a fair question and when I think about many of the meetings I have, when you cut to the heart of what the person that I’m meeting with is actually thinking then on many occassions thi...
Read More
What I’ve learnt from public speaking
I was recently asked for some of the lessons I’ve learnt, or guidelines I follow when I’m getting ready for a talk. After sharing them I was asked if I would consider sharing them more bro...
Read More
Am I ‘ever trapped’ with my storage investment?
Are you thinking about buying into one of these ‘storage forever’ programs? You know the ones, buy now with 6 years gold support and get free controllers or credits in 3 years’ time. You could b...
Read More
How little IT users consider IT costs
This is probably a familiar story, a while back now someone had the great idea of creating a new corporate powerpoint slide deck with around 100 different slides of various shapes and formats as Maste...
Read More